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The event will feature presentations and panels around these seven key topics: The Adolescence of Streaming; Global Copyright & Rights Management; Technology: Smart Speakers, AI, and Next Gen Music; The Modern Music Company; International: Spotlight on Emerging Markets; and Innovation: Investing In Music and Startup Showcases. 

These themes will set the scene for the two-day NY:LON Connect conference and are detailed below. 
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Tuesday, January 23 • 10:20am - 11:00am
The Future of Ad-Supported Streaming

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Ad-supported streaming is an important, but often controversial, part of the new music business. It’s an important component for more radio-like services such as Pandora and acts as a vital funnel in bringing in paid subscribers to full on-demand services. When it comes to services like YouTube, the issue of the comparative value which ad-supported brings in, compared with subscription, is still one of the industry’s hottest topics. This panel will aim to answer the following:
  • How sustainable is the ad-funded model?
  • Is there a value gap, and if so, what can be done to improve the situation?
  • Will there always be a role for ad-funded in driving premium paid subscriptions?
  • How does the role of ad-funded vary according to different regions and countries?





Moderators
avatar for Vickie Nauman

Vickie Nauman

Founder & Owner, CrossBorderWorks Consulting & Advising
Vickie Nauman specializes in digital media and content strategy, the intersection of technology and music, and international business development. She founded the boutique consulting and advisory firm CrossBorderWorks in 2004 and since 2014 has been advising and consulting full-t... Read More →

Speakers
avatar for Noah Becker

Noah Becker

CEO, AdRev
Noah Becker serves as CEO at AdRev - a global leader in YouTube and Facebook monetization, administration and strategy, music distribution, and proprietary music and media software development. AdRev administers over 10 million copyrights and is on pace to paid out over $20M to its client base in YouTube royalties in 2017. Becker has a diverse background as both a longtime composer / producer, and music industry insider... Read More →
avatar for Vivien Lewit

Vivien Lewit

Global Head of Artist Services, YouTube and Google Play Music
As Global Head of Artist Services at YouTube and Google Play Music, Vivien Lewit directs a team of music ambassadors focused on developing and executing strategies to support the growth of artists’ careers on YouTube and Google Play Music. She also oversees the company’s live music content programming and special events, including international live music events, music projects within YouTube Spaces, and unique fan engagement activations. Prior to joining YouTube as a Director of Music Content in March 2011, Lewit was an accomplished attorney in the recording industry. She specialized in music, digital rights, and branded entertainment. Starting as an associate at the law firm of Rudolph... Read More →
avatar for Tracy Maddux

Tracy Maddux

CEO, CD Baby
Tracy Maddux joined CD Baby in 2010 as COOr and became CEO in May of 2012. He has led the company during a period of rapid growth, focusing on rolling out new services that enable artists to self-manage their music careers; make money from their music and communicate directly with their fans. CD Baby distributes more than 7 million songs for over 500,000 artists, offering a DIY platform for everything from physical CD distribution, to downloads and streams to tools for effective social media promotion on platforms like Instagram and Facebook. Show.co is the most recent offering for CD Baby artists. Artists using the CD Baby platform have earned over $500 million since the... Read More →
avatar for Jeff Zuchowski

Jeff Zuchowski

Vp, Artist Marketing & Industry Relations, Pandora


Tuesday January 23, 2018 10:20am - 11:00am
Dream Downtown Hotel

Attendees (61)