Loading…
The event will feature presentations and panels around these seven key topics: The Adolescence of Streaming; Global Copyright & Rights Management; Technology: Smart Speakers, AI, and Next Gen Music; The Modern Music Company; International: Spotlight on Emerging Markets; and Innovation: Investing In Music and Startup Showcases. 

These themes will set the scene for the two-day NY:LON Connect conference and are detailed below. 
View analytic
Tuesday, January 23 • 10:20am - 11:00am
The Future of Ad-Supported Streaming

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.
Ad-supported streaming is an important, but often controversial, part of the new music business. It’s an important component for more radio-like services such as Pandora and acts as a vital funnel in bringing in paid subscribers to full on-demand services. When it comes to services like YouTube, the issue of the comparative value which ad-supported brings in, compared with subscription, is still one of the industry’s hottest topics. This panel will aim to answer the following:
  • How sustainable is the ad-funded model?
  • Is there a value gap, and if so, what can be done to improve the situation?
  • Will there always be a role for ad-funded in driving premium paid subscriptions?
  • How does the role of ad-funded vary according to different regions and countries?





Moderators
avatar for Vickie Nauman

Vickie Nauman

Owner & Founder, CrossBorderWorks
Vickie Nauman is the Owner and founder of  CrossBorderWorks, a boutique consulting and advisory firm founded in 2004.  Since, 2014, she has been advising and consulting full-time with a mix of forward-thinking companies in consumer electronics and music. Nauman has a background... Read More →

Speakers
avatar for Noah Becker

Noah Becker

CEO, AdRev
Noah Becker serves as CEO at AdRev - a global leader in YouTube and Facebook monetization, administration and strategy, music distribution, and proprietary music and media software development. AdRev administers over 10 million copyrights and is on pace to paid out over $20M to its... Read More →
avatar for Vivien Lewit

Vivien Lewit

Global Head of Artist Services, YouTube and Google Play Music
As Global Head of Artist Services at YouTube and Google Play Music, Vivien Lewit directs a team of music ambassadors focused on developing and executing strategies to support the growth of artists’ careers on YouTube and Google Play Music. She also oversees the company’s live... Read More →
avatar for Tracy Maddux

Tracy Maddux

CEO, CD Baby
Tracy Maddux joined CD Baby in 2010 as COOr and became CEO in May of 2012. He has led the company during a period of rapid growth, focusing on rolling out new services that enable artists to self-manage their music careers; make money from their music and communicate directly with... Read More →
avatar for Jeff Zuchowski

Jeff Zuchowski

Vp, Artist Marketing & Industry Relations, Pandora


Tuesday January 23, 2018 10:20am - 11:00am
Dream Downtown Hotel

Attendees (60)