Sony is CEO and Co-Founder of Asaii. Asaii is the A&R and music​ analytics platform capturing, contextualizing and connecting all data on the internet. Asaii is used to automate A&R departments, and ​understand ​impact analysis events across the web affecting artists and tracks for use in marketing and promotion​. Previous to Asaii, Sony worked in product and engineering at Apple, on the Special Projects Team working on projects spanning iOS 10, Apple Music, and iAd and holds patents in database privacy design. He previously lectured at UC Berkeley teaching iOS and built a photo sharing platform that disrupted the Arab Spring crisis in 2012