Prior to founding AEI, Diluk Dias designed websites for entertainment industry clients, as well as promoting live music and club nights. He founded AEI Group together with Drum & Bass music specialist James Cotterill in 1998. Dias is responsible for coaching and leading the AEI music community. For the past 20 years, AEI has been investing and nurturing talented young entrepreneurs across music, digital media and festivals. Notable and recent success include the development of YouTube channel UKF, into a global youth music brand encompassing international festivals, chart-topping compilation albums, and brand partnerships and the growth of YouTube brand NCS from 500k to 13m subscribers in less than 3 years. Reaching 26.4 million subscribers across all their platforms and generating 7.3 billions views to date in total, AEI connects with a worldwide audience. From organizing festivals, international showcases, releasing music to nurturing new talent and the next generation of industry professionals, AEI is an independent music community with a strong emphasis on innovation, investment and co-creation.