Gregor Pryor is the leading digital music lawyer in Europe and serves as co-chair of Reed Smith’s global Entertainment and Media Industry Group. For more than 15 years, Pryor has been involved in advising many of the world’s leading companies in the music industry. He regularly works with companies that are involved in the distribution and sale of digital content, as well as major and independent record labels, music publishers, world famous recording artists and talent management. In addition to his work within the music industry, he also advises companies in other sectors concerning their use of music, including video and gaming services, social networks, online retailers, aggregators, network operators and search engines. In recent years, he has been at the forefront of contractual and legal developments in digital media, including augmented and virtual reality, artificial intelligence and recommendation engines, together with data management and exploitation. Due to his experience of negotiating and advising on cutting-edge digital content arrangements, Pryor collaborates with clients to help formulate strategies that align with the developing body of laws relating to digital media.