Pete Downton joined 7digital in June 2014, assuming overall responsibility for its commercial strategy. He brings over 15 years of operational and strategic experience within the heart of the nascent digital music and consumer technology businesses to the role. Prior to 7digital, Downton held key leadership roles at Imagination Technologies, including responsibility for content and consumer experiences across both the Imagination Technologies and PURE businesses. In addition, he spearheaded the company’s investment in Audioboom. Before joining Imagination, Downton spent over a decade working for Warner Music Group, holding senior management positions in the company's International Marketing and Business Development teams. He helped to build Warner Music International’s reputation as one of the most innovative, creative and respected media players in the digital arena and played a key role in establishing ongoing relationships with major global partners such as iTunes, Orange and Vodafone.