Tom is a Co-founder of Landmrk, a platform that allows artists and brands to place digital content into specific locations in the physical world. Landmrk, dubbed “Pokémon Go for music”, was born out of a campaign with chart topping UK band, alt-J; where 2,000 listening hotspots were created in beautiful locations around the world. Fans journeyed to these special locations to unlock their first listen of the band’s sophomore album, ‘This Is All Yours’. More recent campaigns on the Landmrk platform have seen global location based experiences created for Shakira (Sony Music US Latin), Rise Against (Universal Music) and hit TV show Homeland (Showtime Networks).