Vanessa Ferrer is the founder and CEO of Merch Cat, a musician-friendly platform for music artists to sell and manage merchandise at live shows. With an artist-facing tool, a direct-to-fan app, and merchandise services under its umbrella, Merch Cat’s vision is to create a full-stack ecosystem of solutions that enable artists and stakeholders to maximize the merch opportunities rooted in the live show environment. 

Ferrer’s other ventures include founding InFocus Artist Management in 2009, managing several touring clients and providing consulting services to high-profile industry professionals. She is also a CPA.